Lancaster University: Newsletters and blogs

In my part-time job as a Student Ambassador Leader for Lancaster University’s Student Recruitment department (UKSRO), I took on project work revolving around internal and external communications.

Newsletter

I produced the inaugural monthly ambassador newsletters. It was a way to send casual employees information about opportunities, important updates relevant to their job, and also to allow them to sign up for shifts.

To increase readership of the newsletter, I introduced

  • A detailed overview of a difficult topic, with some tips on how to talk about it
  • A compilation of visitor feedback received that month
  • The preliminary stages of a perks scheme, where employees who take on shifts receive a small reward: such a discount at a local bar

Blogs

I was UKSRO’s student lead on a project to implement a new platform to allow prospective students to chat with current students, and where current students could publish blogs about student life. That platform was Unibuddy, where I later went on to work.

As well as putting together guidance for both the livechat and blogs section, I was responsible for editing and publishing the blogs. This also meant coming up with ideas and ensuring the content was accurate, honest and positive.